Now that it’s December, I’ve lifted my embargo on all things Christmas. I no longer shut my eyes when the festive John Lewis TV advert comes on and am less irritated by Christmas music. Talking of the John Lewis ad, hasn’t that become such a ‘thing’? Although they’d been making cutesy adverts for years, Monty the Penguin really captured our imaginations in 2014. Set to Tom Odell’s tender version of the Beatles’ Real Love, it was a perfect storm of fluffy snowflakes, twinkling lights and festive coziness enveloping the heartwarming story at its centre. When the little boy found a longed-for friend for Monty, it had the nation reaching for the tissues before we hurried out to the shops to stock up on cuddly Monty’s for our little ones. Every year, we await the new John Lewis advert with great anticipation. What a marketing triumph it has been, and other retailers must look on with envy. Most have tried to emulate it, but it is still John Lewis that sets the bar for Christmas TV advertising.
I love Christmas, but hate the way the build-up has crept forward over the years, diluting the excitement while increasing the stress. I blame the supermarkets who put up ‘Back to School’ displays before the children have even broken up for the summer holidays, and then when they go back in September, out comes the Christmas stock. And no sooner have you finished singing Auld Lang Syne than the Easter Eggs are on the shelves. The supermarkets say its down to consumer demand, but I don’t believe it. I don’t know anyone who buys their Easter eggs in January unless they are posting them to Outer Mongolia via snail mail.
Talking of snail mail, do you know when that term first began to be used? Although it had been heard sporadically before, it is American tech entrepreneur Jim Rutt who is credited with being the first to use the term when comparing the speed of surface mail to email.
I know for certain it wasn’t in common use when Dad wrote his column on 4th December 1976, as he would never have passed up the opportunity for a pun when naming this story, which he instead called ‘Snails in the post’.
Apparently, a recent decision to stop postal collections on a Sunday lay behind a new problem. According to Dad, some rural areas became plagued with the arrival of snails in their pillar boxes over the weekends.
Instead of heading for their usual feeding grounds, namely our vegetable patches and flowerbeds, they would slither up and into the postbox and feast upon the missives within. A snail’s tongue comprises thousands of rasp-like teeth, which they used to gnaw through the defenceless piles of post.
But what was making the mail so attractive to these ghastly gastrpods? It turned out that the gum used to seal the envelopes contained something akin to snail catnip. As the last collection was lunchtime on a Saturday, the snails had all weekend to sniff out the letters and feast to their hearts’ content. Come Monday morning, the poor postman would open the box to find it full of replete snails lounging on beds of mutilated mail.
Despite Dad highlighting the problem 41 years ago, it still hasn’t been solved. I’ve found articles in the national press from 2001, 2009, 2012, 2014 and 2016 (most of whom by then, of course, were using the ‘snail mail’ pun in their headlines!). The most recent was a case near Eden Camp, Malton, in April this year.
Various deterrents have been implemented, including leaving slug pellets in the pillar box and adapting the posting slot by either fitting bristles to it, or by reducing its size. So far, no-one has come up with a definitive solution, and it leaves a challenge for all you ingenious thinkers out there.
As I was only nine when Sunday collections ceased, I’d forgotten all about them, but Dad was pretty miffed, especially as it was the first time since the reign of Charles I that this country didn’t have a Sunday mail collection. So miffed, in fact, that he included in his column the address where you could send a note of protest to the Post Office.
He advised people to send their letters before the weekend, or risk it becoming a snail’s breakfast.